Anyone who isn't aware that SEPTA is in a financial crisis apparently has been living in another planet (or, for a more regional perspective, Kensington). Well, apparently, SEPTA has taken its ability to sell advertising to new levels that were unforseeable two years ago.
First, SEPTA began plasterning ads on the tops of its buses, which are about aesthetically appealing as vomit on the stairways of City Hall station. Then, SEPTA dropped it's policy prohibiting alcohol advertising, against the loud protests from Philadelphia officials. Now, comes the latest ad blitz - a single company/product purchasing all the advertising at a particular transit hub.
The transit hub in question is 69 Street Terminal. And, in a move that should really make those who were less than enthusiastic about alcohol ads even less so, the company that has pulled this off - by not only buying every available ad spot but also hanging at least two very visible banners of the barrier of the upper level of the main hall and brand new hanging ads in the main waiting area - is none other than that great, wholesome, family friendly beverage...
Heiniken.
Yes, that's right, SEPTA has all but sold out 69 St Terminal to a beer company.
Perhaps SEPTA could put some of that suds money to use by making the restrooms inside the terminal, well, less of a bio-hazard. The restrooms at 69 St are so bad, that if Upper Darby's L&I officers saw the same conditions at a privately owned building, restaurant, or bar, I guarantee you those places would be padlocked.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Friday, September 01, 2006
Tuesday, October 25, 2005
TRUTH IN ADVERTISING?
I can't help but laugh after reading this...
SEPTA is now planning a new ad campaign, according to a press release by SEPTA's Ministry of Mis-Information:
A new SEPTA ad campaign offers a unique sample of the language, traditions and "ad-di-tude" (sic) that is "Genuine Philly." The primary message of the series of print ads is that SEPTA is the driving force and fabric that holds the Greater Philadelphia region together.
Really? And all this time, I thought it was a 1,000 square mile piece of cloth that was the "fabric that holds the Greater Philadelphia region together", but what do I know. And, by the way, it's "ad-dy-tude"...
In one of the ads SEPTA's JoAnne Nuttle, who drives the Market-Frankford Owl bus, says, "There's no debate, its called gravy, not pasta sauce."
Whatever...
Another example of Genuine Philly comes from SEPTA's Toni Foster, "It's spelled Passyunk. It's pronounced Pashunk, don't ask me why."
Why? Because english is not neccesarily spoken too well in Philly...
Both ads include the line, "Millions of things make this our home. She'll take you to every one."
I guess that means they'll also take you to Rick Mariano's corruption trial as well...
Other SEPTA employees featured in the ads include regional rail Conductor R. D. Murray and Assistant Conductor Tia Kennerly as well as Bus Operators Angel M. Davila (Comly [depot]) and Brian Kelso (Southern).
The "stars" of the ads were selected through an internal open casting call held over two days.
I guess Fearless Leader and the Rotating Resumes at 1234 Market have faces better made for radio...
In a bow to one of Philly's oldest traditions, its beloved sports teams, SEPTA will also produce trading cards featuring the stars.
In another bow to it's "beloved sports teams" SEPTA will suddenly forget what the hell they're doing and run the system into the ground, much like Andy Reid's offensive (in both senses of the word) play calling in the past couple of Iggles games. Oh, wait, they already do that...
The trading cards, which will be available at SEPTA Sales locations in Center City, contain a money-saving coupon that can be used at participating merchants at Reading Terminal Market.
Well, I guess these will be more valuable than that Freddie Mitchell rookie card in a matter of weeks...
SEPTA has also created television ads with the Genuine Philly message. The "Love" statute, Mummers string bands and cheesesteaks are featured in the spots that will air on cable networks throughout the region. The television ads feature actors from the Greater Philadelphia region.
Also reportedly featured are Emperor Street's cronies who are about to become part of the federal prison system, and the various union fools who artificially drive up the costs of doing business in the region (hello, Johnny Doc).
The ad campaign is SEPTA's most ambitious in years and is meant to increase ridership and improve the image of the transit Authority.
Well, that and an extreme makeover couldn't hurt...
SEPTA is now planning a new ad campaign, according to a press release by SEPTA's Ministry of Mis-Information:
A new SEPTA ad campaign offers a unique sample of the language, traditions and "ad-di-tude" (sic) that is "Genuine Philly." The primary message of the series of print ads is that SEPTA is the driving force and fabric that holds the Greater Philadelphia region together.
Really? And all this time, I thought it was a 1,000 square mile piece of cloth that was the "fabric that holds the Greater Philadelphia region together", but what do I know. And, by the way, it's "ad-dy-tude"...
In one of the ads SEPTA's JoAnne Nuttle, who drives the Market-Frankford Owl bus, says, "There's no debate, its called gravy, not pasta sauce."
Whatever...
Another example of Genuine Philly comes from SEPTA's Toni Foster, "It's spelled Passyunk. It's pronounced Pashunk, don't ask me why."
Why? Because english is not neccesarily spoken too well in Philly...
Both ads include the line, "Millions of things make this our home. She'll take you to every one."
I guess that means they'll also take you to Rick Mariano's corruption trial as well...
Other SEPTA employees featured in the ads include regional rail Conductor R. D. Murray and Assistant Conductor Tia Kennerly as well as Bus Operators Angel M. Davila (Comly [depot]) and Brian Kelso (Southern).
The "stars" of the ads were selected through an internal open casting call held over two days.
I guess Fearless Leader and the Rotating Resumes at 1234 Market have faces better made for radio...
In a bow to one of Philly's oldest traditions, its beloved sports teams, SEPTA will also produce trading cards featuring the stars.
In another bow to it's "beloved sports teams" SEPTA will suddenly forget what the hell they're doing and run the system into the ground, much like Andy Reid's offensive (in both senses of the word) play calling in the past couple of Iggles games. Oh, wait, they already do that...
The trading cards, which will be available at SEPTA Sales locations in Center City, contain a money-saving coupon that can be used at participating merchants at Reading Terminal Market.
Well, I guess these will be more valuable than that Freddie Mitchell rookie card in a matter of weeks...
SEPTA has also created television ads with the Genuine Philly message. The "Love" statute, Mummers string bands and cheesesteaks are featured in the spots that will air on cable networks throughout the region. The television ads feature actors from the Greater Philadelphia region.
Also reportedly featured are Emperor Street's cronies who are about to become part of the federal prison system, and the various union fools who artificially drive up the costs of doing business in the region (hello, Johnny Doc).
The ad campaign is SEPTA's most ambitious in years and is meant to increase ridership and improve the image of the transit Authority.
Well, that and an extreme makeover couldn't hurt...
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